Community Engagement

Creative

Innocent’s Wooly Hats

In January 2003, Innocent co-founder Adam proposed a unique idea: to ask customers to knit hats for ...

Marketing

How Jürgen Klopp makes fans smile

Jürgen Klopp, the Liverpool manager, has made a commendable impact on fans with thoughtful gestures,...

Marketing

How Tweet Photo designed virality into its product

Discover how Tweet Photo leveraged virality in its design, leading to organic growth from 0 to 1,700...

Marketing

The Key to Self Promotion on Reddit

Reddit serves as an overlooked treasure for marketers, boasting numerous niche communities known as ...

Marketing

The most creative Coronavirus company pivots

This article highlights innovative strategies adopted by companies during the Coronavirus pandemic, ...

Social Media

4 years. 4 AMA's. 1M views.

Explore the journey of the founder of Photopea, who masterfully conducted Reddit AMAs, attracting a ...

Social Media

A crafty social media giveaway

This case study explores a unique social media giveaway that encouraged positive engagement metrics ...

Social Media

Counterpunch like Carl

On March 24, the popular Instagram account DudeWithSign takes a jab at home workout videos, leading ...

Social Media

How brands make friends on Twitter

Fast introduces the term 'Fastronaut' through an engaging Twitter campaign, where they encourage use...