Creative Marketing

Advertising

An influencer ad that doesn't SUCK

This influencer advertisement challenges conventional norms associated with #ad. The content critiqu...

Copywriting

Innocent know how to write copy

Most new product launches appear conventional, often utilizing the phrase 'So fresh. So fruity. So n...

Creative

A brilliant response to Amazon cloning your product

Peak Design's clever reaction to Amazon's imitation of their 'Everyday Sling' showcases innovation a...

Creative Marketing

Barilla's Pasta Playlist

In January 2021, Barilla, an Italian pasta brand, launched unique Spotify playlists timed precisely ...

Creative Marketing

How to get Tom Hanks on your podcast

This article explains how Chris Hardwick from the Nerdist podcast used a vintage 1934 Smith Corona t...

Creative Marketing

Why Burger King sponsored Stevenage F.C.

Burger King's creative approach resulted in their sponsorship of Stevenage F.C. for the 2019/20 foot...

Creative

My favourite indie rock band

Zendesk Alternative — A humorous five-piece initiative created by Zendesk to combat competitors atte...

Marketing

How a creative Google ad got an investor's attention

This article discusses how Tadabase's CEO, Moe Levine, cleverly used Google Ads targeting investor M...

Marketing

The Vegetable Name Change

In June 2018, the Belgian supermarket Delhaize rebranded their fruits and vegetables to promote heal...