Marketing Strategies

Creative

A brilliant response to Amazon cloning your product

Peak Design's clever reaction to Amazon's imitation of their 'Everyday Sling' showcases innovation a...

Marketing

Four ways to write a CTA

Discover practical strategies for crafting effective calls to action (CTAs) with numerous examples s...

Marketing

How a creative Google ad got an investor's attention

This article discusses how Tadabase's CEO, Moe Levine, cleverly used Google Ads targeting investor M...

Marketing

How to grow a YouTube channel in 2022

So ChrisMD makes one longform video with a load of shots. He then goes onto chop this video into 22 ...

Marketing

Should you offer a free trial?

This article explores the strategic decision of offering free trials in marketing, highlighting the ...

Marketing

The Vegetable Name Change

In June 2018, the Belgian supermarket Delhaize rebranded their fruits and vegetables to promote heal...

Marketing

Why Notion's sign-up form converts so well

In three years of analyzing landing pages, I have never encountered a sign-up process as effective a...

Pricing Strategies

Refactoring UI: A lesson in high prices

Explore how Adam Wathan and Steve Schoger broke free from standard e-book pricing and achieved $1.35...