brand_storytelling

Marketing

Adobe's Perfect TikTok

In the realm of brand storytelling, it's essential to position yourself as the guide rather than the...

Marketing

Becoming an antifragile brand

What Lewis Capaldi and KFC can teach you about becoming an antifragile brand.

Marketing

How Chewy delights customers

Chewy's marketing strategy is straightforward: By delighting customers, they cultivate lifelong loya...

Marketing

How Jürgen Klopp makes fans smile

Jürgen Klopp, the Liverpool manager, has made a commendable impact on fans with thoughtful gestures,...

Marketing

How LadBaby started a movement

Mark and Rox Hoyle transformed from parents with no songwriting experience to music sensation, beati...

Marketing

Real Marketing

In a world saturated with lifeless marketing, authentic communication and real experiences stand out...

Marketing

The Genius of No Name's Brand

No Name is a straightforward supermarket brand in Canada, emphasizing simplicity and value. Its uniq...

Marketing

The genius of Tesla's marketing strategy

Tesla operates with no advertising budget, focusing entirely on transforming customers into enthusia...

Social Media

How brands make friends on Twitter

Fast introduces the term 'Fastronaut' through an engaging Twitter campaign, where they encourage use...