branding

Branding

My Guide to Brand Positioning

This guide discusses the concept of brand positioning using analogies and straightforward strategies...

Branding

People Warm to People, Not Brands

The article highlights the contrasting growth of YouTube subscribers between Watford F.C. and goalke...

Branding

This rebrand cost Tropicana $55M

Tropicana faced a significant challenge in its branding approach. Attempting to be innovative, the b...

Creative

Why is the Angostura bitters label too big?

In 1870, a mistake in design led to the oversized label of Angostura bitters, which has become iconi...

Marketing

AG1's Welcome Offer is Idiot-Proof

Athletic Greens has created a simple purchasing process with their welcome kit, designed to be strai...

Marketing

Reforge and the Strategic Use of Language

Last week I started getting some interesting LinkedIn notifications. On a micro level it’s a clever ...

Marketing

The Genius of No Name's Brand

No Name is a straightforward supermarket brand in Canada, emphasizing simplicity and value. Its uniq...