consumer_behavior

Copywriting

27 words that sum up the psychology of copywriting

“People will do anything for those who encourage their dreams, justify their failures, allay their f...

Copywriting

Two million clicks from one email

An intriguing offer of a 50% discount captures attention through effective copywriting, leveraging h...

Marketing

Costly Signalling Theory

An awareness of costly signalling theory is invaluable in understanding the psychology of marketing.

Marketing

Nine marketing examples that tap into cognitive biases

This piece explores nine real-world marketing examples that effectively utilize cognitive biases to ...