content_creation

Copywriting

Copywriting is more like math than you suspect

The same little things crop up and up and up again and again and again in copywriting. Let me teach ...

Copywriting

Let your customers write your copy for you

This article reveals the compelling approach taken by Design Academy to enhance their copywriting. B...

Copywriting

One of these videos has 18M views

This piece explores the significance of crafting compelling titles that make a promise, setting the ...

Marketing

CD Baby's Confirmation Email

In 1998, Derek Sivers launched CD Baby, where the standard order confirmation was a simple acknowled...

Marketing

My favourite “Meta Images”

Meta images represent the visuals that appear when sharing links online, significantly influencing u...

Marketing

My step-by-step guide to landing pages that convert

This guide discusses the components of landing pages, focusing on both what is visible to users at f...

Marketing

The chocolate that goes viral every day

Discover how Tabs, known for their 'sex chocolate', successfully utilizes short-form vertical videos...

Marketing

Veed, Miro and Canva's strategy in one line

Discover how brands like Veed, Miro, and Canva utilize user search intent to create valuable resourc...

Social Media

How Rev. Chris grew 100k Instagram followers

For two and a half years, Rev. Chris Lee's Instagram account experienced steady growth. After starti...

Social Media

The Tale of Two Twitter Strategies

The Kyiv Post and The Kyiv Independent are both reporting on the Ukraine War. The Kyiv Post shares a...