customer_engagement_strategies
Copywriting
Let your customers write your copy for youThis article reveals the compelling approach taken by Design Academy to enhance their copywriting. B...
Customer Retention
Use Intercom to build customer goodwillThis case study explores how Baremetrics creatively utilized Intercom to foster customer goodwill an...
Marketing
100 Thank You Cards. $5,200 Extra RevenueLearn how mailing out 100 thank you cards led to a $5,200 increase in monthly revenue for Skinny Wim...
Marketing
AG1's Welcome Offer is Idiot-ProofAthletic Greens has created a simple purchasing process with their welcome kit, designed to be strai...
Marketing
Ahrefs' Social ProofAhrefs has beautifully implemented social proof by showcasing various testimonials tailored to diffe...
Marketing
A simple idea that’s makes Gillette $60M/yrIn the early 90's, Gillette introduced a clever marketing strategy by mailing free shaving kits to m...
Marketing
CD Baby's Confirmation EmailIn 1998, Derek Sivers launched CD Baby, where the standard order confirmation was a simple acknowled...
Marketing
How Basecamp makes $99/month feel cheapThis article discusses the pricing strategy of Basecamp, focusing on how it positions its monthly fe...
Marketing
How Chewy delights customersChewy's marketing strategy is straightforward: By delighting customers, they cultivate lifelong loya...
Marketing
I love Blinkist's free trial paywallWhat's the primary concern with signing up for a free trial? Many fear they might forget to cancel a...
Marketing
I love True Classic's upsellExplore an innovative approach to boost average order value by gamifying upsells. The concept is pre...
Marketing
The Best Word of Mouth Strategies in the WorldDiscover how simple yet effective word-of-mouth strategies can enhance customer engagement and drive...
Marketing
Wine List's Counterintuitive PricingExplore the unique pricing strategy of the Wine List, which defies the conventional approach of asce...
Retention
I love this abandoned cart hookThis section discusses a remarkable email series that effectively utilizes the abandoned cart strate...
Retention
I love this DTC retention strategyDiscover how to boost customer engagement with a simple yet effective weekly raffle strategy that en...
Retention
Surprising a customer with birthday cakeThe story begins with Lemonade sending a customized birthday email to their devoted customer, Andrew...
Sales
How Convert Kit grew from $1.5k to $100k MRRThis week I read an excellent thread from Nathan Barry explaining how he used direct sales to grow h...
Sales
How Jeff Johnson sold Nike's first shoesThe story of how Phil Knight and Jeff Johnson drove to track meets all over the Pacific Northwest an...
Sales
Lizzy's email worked on meIn the face of overwhelming cold emails, one stood out remarkably. Lizzy's tactic was simple yet eff...
Sales
The cold email that started a $100M / yr companyIn February 2010, Jason Cohen conceptualized a new WordPress hosting service. He reached out to fort...
Sales
Try writing “advice emails” instead of sales emailsDiscover how asking for advice in emails can convert better than direct sales pitches. This approach...