marketing_insights
Ads
My new favourite agency adMost agency marketing typically aligns with conventional strategies. However, Search Intelligence ta...
Branding
This rebrand cost Tropicana $55MTropicana faced a significant challenge in its branding approach. Attempting to be innovative, the b...
Copywriting
7 practical ways to write copy that convertsConversion copywriting is an art. Here are 7 practical tips that you can implement today to make you...
Copywriting
Copywriting is more like math than you suspectThe same little things crop up and up and up again and again and again in copywriting. Let me teach ...
Copywriting
Two million clicks from one emailAn intriguing offer of a 50% discount captures attention through effective copywriting, leveraging h...
Creative
Why is the Angostura bitters label too big?In 1870, a mistake in design led to the oversized label of Angostura bitters, which has become iconi...
Marketing
AG1's Welcome Offer is Idiot-ProofAthletic Greens has created a simple purchasing process with their welcome kit, designed to be strai...
Marketing
Costly Signalling TheoryAn awareness of costly signalling theory is invaluable in understanding the psychology of marketing.
Marketing
How Basecamp makes $99/month feel cheapThis article discusses the pricing strategy of Basecamp, focusing on how it positions its monthly fe...
Marketing
How Chewy delights customersChewy's marketing strategy is straightforward: By delighting customers, they cultivate lifelong loya...
Marketing
How the 🌀 took over LinkedInMilly manages a community for individuals who identify as 'generalists'. A common issue she encounte...
Marketing
How Vogue tapped 5M views from a 3 year old interviewThis case study showcases how Vogue successfully leveraged a three-year-old interview with Greta Ger...
Marketing
I love Blinkist's free trial paywallWhat's the primary concern with signing up for a free trial? Many fear they might forget to cancel a...
Marketing
I love True Classic's upsellExplore an innovative approach to boost average order value by gamifying upsells. The concept is pre...
Marketing
TaylordleTaylordle showcases the beauty of newsjacking by creating a Taylor Swift-themed version of the popul...
Marketing
The Genius of No Name's BrandNo Name is a straightforward supermarket brand in Canada, emphasizing simplicity and value. Its uniq...
Marketing
The genius of Tesla's marketing strategyTesla operates with no advertising budget, focusing entirely on transforming customers into enthusia...
Marketing
The marketing genius of Andrew SchulzAndrew Schulz, a prominent figure in the New York comedy scene, faced rejection from networks despit...
Marketing
Veed, Miro and Canva's strategy in one lineDiscover how brands like Veed, Miro, and Canva utilize user search intent to create valuable resourc...
Sales
My favourite sales email patternExplore engaging testimonials praising a newsletter that offers valuable marketing insights. Readers...
Social Media
If you want to grow on social make yourself easy to sum upTo thrive in social media, simplification is key. This guide presents 6 real-world examples of succe...
Sports
The 1903 Tour de FranceThe 1903 Tour de France began as a project aimed at boosting the readership of its host newspaper, L...