messaging_simplicity

Branding

This rebrand cost Tropicana $55M

Tropicana faced a significant challenge in its branding approach. Attempting to be innovative, the b...

Copywriting

One line. Eight Rhetorical Devices.

This article explores the rhetorical devices found in the line: “One Scoop. Once a day. Every day.” ...

Copywriting

One of these videos has 18M views

This piece explores the significance of crafting compelling titles that make a promise, setting the ...

Marketing

Don't write “labels”...

This article emphasizes the importance of tangible, meaningful content over generic 'labels'. It cri...

Marketing

Sticker Mule's Plain Text Emails

Sticker Mule's newsletter is succinct and direct, utilizing plain text formats that respect the read...