social_media_engagement

Marketing

How Volvo won the Super Bowl (without running an ad)

Volvo managed to capture attention during the 2015 Super Bowl without airing an ad, simply by runnin...

Retention

Surprising a customer with birthday cake

The story begins with Lemonade sending a customized birthday email to their devoted customer, Andrew...

Social Media

6 Keys to Sharing Content on Twitter

Effective content sharing relies heavily on how you present your posts on Twitter. In just one secon...

Social Media

£8k Instagram Giveaway → 1M followers

Molly-Mae recently conducted a successful Instagram giveaway, investing £8,000 in gifts. This initia...

Social Media

A crafty social media giveaway

This case study explores a unique social media giveaway that encouraged positive engagement metrics ...

Social Media

Counterpunch like Carl

On March 24, the popular Instagram account DudeWithSign takes a jab at home workout videos, leading ...

Social Media

How brands make friends on Twitter

Fast introduces the term 'Fastronaut' through an engaging Twitter campaign, where they encourage use...

Social Media

How Rev. Chris grew 100k Instagram followers

For two and a half years, Rev. Chris Lee's Instagram account experienced steady growth. After starti...

Social Media Marketing

70% of Calvin Klein's tweets are questions

Calvin Klein's Twitter strategy stands out, with approximately 70% of their tweets being questions, ...